Adobe just revealed the new logo nobody knew it needed

Adobe logo
(Image credit: Adobe)

With Adobe's many announcements recently, we were so blown away by the advances in its AI tools to notice another novelty. But in the videos promoting the new text-to-image features from Adobe Firefly, the company behind Photoshop and Illustrator has quietly started using a new version of its logo.

Appearing in logo animations in recent videos, the new application reverses the colours of the main Adobe logo and uses the graphic mark to replace the A in the company name, effectively creating a new Adobe wordmark. It looks bold and distinct, and it's perfectly legible and recognisable. In fact, the move seems like such an obvious design decision, we're wondering what took Adobe so long (see our guide Adobe Creative Cloud discounts if you need to get access to the company's tools).

Adobe logo

The new Adobe logo application has appeared in animations in recent videos (Image credit: Adobe)

So this isn't exactly a new Adobe logo. The existing corporate emblem (the white triangle on red followed by Adobe written out in Adobe Clean) remains the official design. But the creative software giant has realised that since the graphic mark is obviously an A, it's not really necessary to use both the mark and 'Adobe' written out in full. 

The new application features a new heavier typeface to match the weight of the graphic mark. This allows the triangle to serve as the 'A' in the wordmark. The result is a bolder more modern-looking design that leaves the official Adobe logo looking rather gaunt in comparison.

Adobe logo

The main Adobe logo (left) and the new wordmark (right) (Image credit: Adobe)

The Adobe logo was designed by cofounder John Warnock's wife Marva for Adobe's launch back in 1982, and the only change since then was the introduction of the red and white colour scheme in 1990. It's perhaps about time that it got an update, and this application is a super simple but effective way to do that.

The mark can continue to be used alone for small uses and combined with 'dobe' when the name of the brand needs to be written out. It's such an obvious change that it feels like this could have been the Adobe logo all along. While Adobe's still using its old design as its main logo for now, the new wordmark application would seem to leave it a little obsolete.

Need access to Adobe's tech? See the best current prices on Creative Cloud below or learn all about Adobe Firefly Generative Fill in Photoshop.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.